Carvana Vehicle Display
Transforming Auto Retail into an Illuminated Landmark
Carvana’s signature car vending machine towers have become iconic across the country—blending architectural spectacle with futuristic vehicle delivery. As part of a brand-wide effort to enhance visibility and create a truly immersive experience, Carvana integrated Coloronix RGBW linear lighting into their glass façade system to dynamically illuminate vehicles stacked across multiple levels.
The Challenge: Vibrant Illumination Across an All-Glass Vertical Structure
Each Carvana tower features multiple levels of exposed glass and steel—designed to showcase cars 24/7. Lighting needed to:
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Deliver powerful, color-changing output across tall vertical surfaces
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Uniformly highlight each vehicle within a display slot
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Be highly programmable for full building animations and seasonal shows
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Remain discreet in form while withstanding exterior environmental conditions
This installation also required reliable integration with DMX-based controls to allow for building-wide synchronization across multiple locations.
The Solution: High-Performance RGBW Linear Fixtures from Coloronix
To meet these requirements, the design team chose Coloronix RGBW linear fixtures, known for their:
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InternaMix™ technology for smooth color blending with no visual striations
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Architectural-grade RGBW output for saturated color and balanced whites
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Slim profile for low-visibility mounting within the structure’s framing
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DMX control compatibility for dynamic color shows and scene programming
The Coloronix system allows each display level to be independently controlled or coordinated as part of building-wide sequences ultimately supporting brand expression, special events, and local celebrations with brilliant consistency.
Results: A Showroom That Shines Day and Night
Now a recognizable part of Carvana’s brand identity, these glowing towers serve as attention-grabbing landmarks both day and night. The RGBW linear lighting enhances the vertical display of vehicles, turning a functional delivery system into a vibrant spectacle visible from far distances.
